Brand promotion is a complex, multi-level process that adapts to customer requirements. One of the most effective tools is a promotional video. A short video attracts the attention of the target audience, increases brand awareness, and boosts sales. You can post it on various social networks and YouTube.
Why you should use promotional videos for business
Promotional videos are an effective promotion tool due to the following features:
- it is one of the most attractive content formats that can convey a key message in a matter of seconds;
- it is content that is shared more often on social media, which increases the likelihood of its viral spread and reaching a wide audience;
- it helps to understand the product or service and encourages action;
- it allows you to convey the emotional component of the brand, which helps to create a deeper connection with the audience;
- it improves SEO efficiency by increasing the time visitors spend on the site;
- it helps to demonstrate how the product works, as well as its benefits and unique features;
- it increases brand awareness.
How to shoot a commercial video
- Setting goals, for example, to increase sales, draw attention to a new product, improve brand image, etc.
- Developing the concept, including the idea, script, and style of the video.
- Writing the script. It involves creating the text that will sound in the video as well as the visuals.
- Production. It involves filming a commercial video, creating animation, editing, and adding music and special effects.
- Promotion. It involves posting the video on targeted platforms, such as social media, YouTube, brand websites, etc.
Promotional videos are a powerful marketing tool that helps your business stand out from the competition, attract new customers, and increase the loyalty of existing ones. It’s important to invest in high-quality video production because it reflects your brand and its values.
Where to order a promo video
Creating a promo video that is effective requires careful planning, creativity, and understanding of the target audience. That is why it is important to entrust this painstaking process to experienced professionals.
LANET PRODUCTION is a Ukrainian production studio that offers comprehensive brand promotion services with a guaranteed result at a favorable price.
Before shooting a promotional video, the creative and production teams carry out thorough preparation, during which they determine the video’s objectives and the target audience, and develop an innovative concept. Professional production is necessarily accompanied by testing, optimization for platforms, and promotion.
LANET PRODUCTION creates the right balance between quality, content, and distribution strategy to make your video a successful marketing tool.
Contacts:
- Kyiv, Beresteiskyi Avenue, 107
- [email protected]
- +380930902782