Business terms on the Apple EU App Store are getting some adjustments with the release of the iOS 17.4 software update. With this update, EU developers with apps on the App Store can choose between two options. They can either get a reduced fee on in-app payments or an alternative payment option within the app.
For these, developers get a one-time option to terminate the EU’s new rule addendum, hence returning to Apple’s standard business terms. Those who opt out of making the choice above will then be able to pick between reduced fees or a new payment platform with their app. For the developers who choose to continue with Apple’s standard business practice, they can continue paying the in-app payment fee and keep using Apple’s payment option.
Those that opt out, will get to use the Core Technology Fee and a reduced commission option. Developers in the EU can now also choose to have their apps downloaded from a different app marketplace other than Apple’s App Store. These changes to the Apple EU App Store are coming after a long period of complaints from a ton of developers in the region.
Here is a summary of the changes that are coming to the EU App Store. Developers within the region are free to use other app marketplaces to get their apps downloaded on Apple devices. Those who leave their apps on the App Store can pick a different payment platform other than that Apple provides.
They can also get lower fees for in-app payments, as well as adopt new business practices for their benefit. All of these new benefits will be available in the region following the iOS 17.4 update. So, if you are a developer using the App Store, you will be at liberty to make certain choices regarding your app.