The Ray-Ban Meta smart glasses have been gaining popularity and even made it to Oprah’s “Favorite Things” list. With over 700,000 units sold, Meta’s stylish wearable tech has seen such high demand that CEO Mark Zuckerberg noted in July that supply could barely keep up with orders. But Meta’s success has drawn the attention of an industry giant: Apple.
iGlasses… get it?
According to a recent Bloomberg report, Apple has quietly begun exploring the smart glasses market under an internal project code-named “Atlas.” Last week, Apple’s Product Systems Quality Team invited select employees to participate in a study to evaluate current smart glasses on the market. This feedback is reportedly aimed at guiding Apple’s potential entry into the space, although the company intended to keep the initiative under wraps.
Apple’s move into smart glasses would extend a growing rivalry with Meta. Earlier this year, Apple launched its Vision Pro headset, a premium device priced at $3,500, contrasting sharply with Meta’s $500 Quest 3. While Meta’s Quest 3 has been recognized for its gaming and fitness capabilities, the Vision Pro has been praised for productivity-focused applications, making it a contender for work-based augmented reality needs.
Read also: Amazon and Sony Pictures TV Shake Up Creative Team for God of War Series Adaptation
As Apple ramps up its exploration of the smart glasses market, the tech industry may soon see intensified competition between Meta and Apple in the wearable tech space, potentially setting new standards for functionality and consumer choice.
Read also: Sega to Delist Classic Console Titles from Digital Stores Ahead of Potential “Classics” Repackaging