In a chase for EV expansion, Nio right-hand drive vehicles are preparing to launch in overseas markets. Some of these new right-hand drive vehicles will be more affordable than the already existing Nio vehicles that are available in some markets. According to reports, the prototype of this vehicle in question is already out in the wild, and it shows off its right-hand drive option for the European market.
To make the launch of this more affordable vehicle possible, Nio will introduce a new brand under its name. The brand in question goes by the codename Firefly and will be under Nio’s vehicles in pricing as well as target audience. Nio aims to compete with other budget vehicle brands that are growing stronger in the industry, where this coming brand will launch right-hand vehicles.
Aside from this coming Firefly brand, Nio aims to also launch a more expensive brand with the codename, Alps. Official information from No, the Chinese EV maker, points out that the Alps brand verification build is complete. The EV market can start expecting models from this brand to launch towards next year.
Next year, Alps will launch three models in various markets, which will be family-focused vehicles. Like the Firefly brand, the Alps vehicles might also launch with right-hand drive for certain countries in the European region. These brands will help push Nio into new regions as the brand plans its expansion into various markets.
The two new brands that are preparing to launch under Nio will both support battery swapping. For those looking for more affordable entries they can opt for the Firefly and those shopping for something different can go for the Alps brand. By next year, more information on these two brands will become available to the automobile industry.