In February, OpenAI first announced Sora, its new AI video creation app. It allows people to create videos of up to 60 seconds by simply entering text prompts. The examples that OpenAI has published to demonstrate videos created with Sora have impressed many people with the realism of the image, camera movements, and more.
So far, the AI market leader has only allowed a few invited users to try out Sora, in part because the company wants to make it safe to use. However, in a new interview with The Wall Street Journal, OpenAI’s chief technical officer Meera Murati said that the current plan is to launch OpenAI Sora to the public sometime later in 2024. She said it “could be a few months” before Sora’s public launch.
One of the problems with Sora, and indeed with all text-based AI tools, is where the data for their large language models comes from. In the case of Sora, Murati said it uses content from Shutterstock that OpenAI has licensed. However, it declined to reveal other sources of the data, saying they came from “publicly available or licensed data”.
Currently, Sora can only create silent videos, and these videos cannot be edited during creation. Murati said OpenAI is working on adding sound to Sora’s videos, as well as editing tools. There is currently no information on how much OpenAI will charge users to use Sora. According to Murati, OpenAI would like to rate Sora the same way it rates its AI creator DALL-E 3. However, Meera added that Sora is “much more expensive” for OpenAI in terms of power and support.
Of course, OpenAI’s biggest financial partner is Microsoft, which has included its Chat-GPT and DALL-E models in its Copilot services. Right after Sora was announced, someone asked Microsoft’s head of advertising and web services on Twitter if Sora would also be added to Copilot. He replied: “Someday, but it will take time.”
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