In a new partnership, Reliance and Walt Disney are aiming to grow the media and sports industries in India. This partnership will help Disney to get access to the Indian cricket rights, hence bringing the streaming to its platform. Lots of analysts are already giving their takes on this partnership and how it’ll benefit both parties.
The new partnership is going to merge both streaming and media assets from both firms. This will create an $8.5 billion partnership between the two firms, bringing more content to the Indian people. To aid in the growth of this partnership, Reliance will pump $1.4 billion into the partnership.
Reliance will benefit from access to bargaining or negotiating on various advertisement contracts. So some of the ads that will be present on Disney in the Indian region will earn Reliance a certain percentage of the funds. With this partnership in place, India will get over 120 TV channels bringing not only movies but also sporting events.
Already Reliance has a streaming platform and this partnership will lead to the growth of the platform. Disney’s streaming platform in India will also see major growth as a result of this partnership. Some analysts say that this partnership will give the streaming giant “a giant cash cushion.”
The total valuation which is $8.5 billion of this partnership is not clear at this moment. However, this partnership will boost the streams on both Reliance and Walt Disney platforms. With Reliance Jio’s understanding of the Indian market and Disney’s services, the Indian market should prepare for something huge.