These days, it’s easier than ever to build a streaming audience and cultivate a source of passive income. But it’s one thing to host successful and profitable streams focusing on an event or entertainment; it’s another to host successful “just chatting” streams, which can help to maintain your audience over time and bring new people into the fold.
Not sure how to promote or advertise your just chatting streams? Read on for seven tips to leverage the next time you have one of these streams scheduled.
Make a Good Title
The first easy way to promote a just chatting stream is to create a good title. Your title needs to be enticing, interesting, and stand out from all the other Twitch stream titles on the platform.
The better your title is, the more likely it is that your target audience members will stop by, even if you don’t have an interesting activity scheduled or planned. Keep your title casual yet informative – it should note that it’s just for chatting or hanging out with your viewers, not for anything specific. Some good examples include:
- 24-hour just chatting stream
- Who’s still up? Chat with me
- Stop by for a chat
- Let’s hang and have fun
Announce an Activity While Chatting
A “just chatting” stream doesn’t have to be limited to only chatting. In fact, these streams just mean you have nothing in particular planned. If you want to get people to tune into your stream, announce an activity like surfing the web, watching a movie, or playing a game together. You can even promote your just chatting stream by inviting the audience to decide what you’ll do with your time!
Whip Up Stylish Twitch Banners
Your Twitch banners are what led your original audience to find you in the first place. Even now, those Twitch banners can do wonders for drawing new audience members to your streams. But they can also act as basic advertisements or promotional materials for an upcoming stream, such as a just chatting stream.
Use Twitch banner templates from tools like PosterMyWall to design engaging and eye-catching banners for each of your stream types, including just chatting streams. With the right templates, you can make high-quality visuals to draw your audience to your stream, even if you don’t have anything particular in mind to do or talk about.
Remember, Twitch banners often serve as the first impression of your stream to your target audience. Make these as exceptional as possible and your just chatting streams will pull big numbers.
Host the Stream at the Same Time Each Week
No matter what you plan to stream, you should turn on the camera at about the same time every week. Consistency is key to getting high Twitch viewers. Plus, if you make your just chatting stream happen at the same time each week, your regular viewers will start to expect it, and those streams will become a regular part of your content production.
Being able to expect your just chatting streams will increase the chances that your viewers will tune in. It’s essentially free marketing!
But Have Some “Surprise” Streams, Too
That said, you shouldn’t be afraid of breaking out some surprises with just chatting streams from time to time. If you don’t have anything going on but are looking to connect with your viewers, turn on the camera and start streaming. Once you build a big enough viewer base, your biggest fans will quickly spread the word about your livestream and bring more viewers.
Promote on Social Media
Social media is a good way to promote all the streams on your schedule, not only just chatting streams. If you’re looking to build up your viewer numbers in the early days, throw up a quick post on Facebook or Twitter about how you’re live to entice people to poke their virtual heads in and see what’s going on.
Network with Other Streamers
Lastly, consider partnering or networking with other streamers. For example, if you and another streamer have roughly overlapping schedules and are competing for the same audience, you can reach out and come to an agreement. For example, maybe you’ll link your viewers to their stream when you go on breaks in exchange for them doing the same thing for you.
Networking with other streamers is a good way to boost your numbers during casual streaming sessions. Plus, if you build friendships with fellow streamers, you can all hang out in the same virtual chat room together, merging and mixing audiences for collective benefits.
In the end, promoting your just chatting streams is similar to promoting any other stream on your schedule. Be authentic, use your networking resources, and draw people to your streaming brand the same way you always have. Good luck!