Blizzard Entertainment and the multiplayer online role-playing game World of Warcraft have joined forces with Ukrainian-born American actress Mila Kunis and the BlueCheck Ukraine initiative to implement a charity programme to help Ukraine.
The BlueCheck Ukraine initiative, co-founded in 2022 by actor and activist Liev Schreiber, helps raise charitable funds for Ukrainian NGOs that save lives and carry out critical humanitarian work in Ukraine. To support their efforts, Blizzard Entertainment has partnered with Mila Kunis on the World of Warcraft Pet Pack for Ukraine project.
From 25 July to 29 August, players can go to World of Warcraft or the Battle.net store and purchase an exclusive Pet Pack for Ukraine for $20, and all proceeds will go to BlueCheck to support those affected by Russia’s war against Ukraine.
“The people of Ukraine are in desperate need of help, and BlueCheck is doing an incredible job of quickly getting resources to local vetted groups, including medical and humanitarian aid,” said Mila Kunis, “The World of Warcraft community is the first gaming community I’ve ever been a part of. I know how generous they can be and what they can accomplish when we work together.”
BlueCheck co-founder Liev Schreiber says that the initiative directly supports proven NGOs that are working where needed. “We are grateful to the World of Warcraft community. BlueCheck allows us to make a significant contribution to the lives of the courageous and resilient people of Ukraine, and every dollar donated through the purchase of a Pet Pack for Ukraine will allow us to continue this work,” he said.
The Pet Pack for Ukraine includes two pets in the colours of the Ukrainian flag: Sunny, a golden retriever for World of Warcraft characters, and Flurky, a sunflower purr for World of Warcraft: Wrath of the Lich King Classic characters. During the Pet Pack for Ukraine programme, players are also offered to donate a certain amount to BlueCheck Ukraine when placing an order on Battle.net when purchasing the digital version of World of Warcraft.
“World of Warcraft is a global community full of players who support each other both in and out of the game, and this is our chance to do something to make a difference in the world,” said Holly Longdale, Executive Producer of World of Warcraft. – “Thanks to our generous players, our pet charity programme has raised millions of dollars over the years. And the victims of the war in Ukraine need our help right now. I know that our incredible community of players will be proud to walk their pets in Azeroth knowing that their donations will go to BlueCheck Ukraine’s life-saving work.”