Nothing is a company founded by Carl Pei, (in)famous for his teasing campaigns for new products while working at OnePlus. So it’s no surprise that Nothing Phone (1) presentation was one big teaser. And the company continues to tease the phone up until now. Today is the time for a new piece of information.
Nothing Phone (1) will have a transparent back cover. This was announced today by Pei and Tom Howard, head of design at Nothing. According to Howard, they really “wanted to bring the inside out”, which, of course, created some difficulties, as the smartphone has more than 400 components.
In addition, the Nothing team wanted to show components that, in their opinion, really deserve attention. Like the camera and the wireless charging coil. “From an industry perspective, you’re looking at components that the end user normally never sees, so you almost have to overhaul the entire manufacturing process in order to highlight them”, Howard says.
Pei says Nothing wants to have its own, very recognizable, iconic design language right from the start, so that when you look at all its products, you can immediately see a coherent vision. “Phone (1) and Ear (1) will clearly be from the same family, and as we fill in the rest of our product portfolio, we will maintain the same philosophy”, Pei said. He thinks no other tech company aside from Apple has such a consistent way of designing products, and so Nothing should be able to stand out.
In fact, one of the unique selling points of his company will be the inner beauty and intricacies of consumer electronics. “I think a really strong principle that we have is that design is not just ornament but that there needs to be a marriage between form and function”, says Howard. The frame of the Nothing Phone (1) will be made of recycled aluminum to reduce the initial carbon footprint.
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