A few months ago, Apple took the top spot in the global smartphone sale from Samsung. Now the Korean tech giant has risen to take its place back from Apple as it now emerges as the top player in the global smartphone market. According to analysts and those familiar with this, the growth of the Korean tech giant is a result of the S24 series.
Ever since the launch of this smartphone series, Samsung has seen a ton of sales in various regions. The popularity of this relatively new series is a result of the new features, specifications, and AI capabilities that it brings. Making up the Galaxy S24 series are three devices, each coming with AI capabilities that touch everyday usage as well as photography.
In Europe as well as in the US, the sale of this series has been through the roof ever since it hit the market. For the European market, Samsung tops as the number 1 seller, controlling over 34% share of the region’s smartphone sales. As for the US market, with Apple iPhone dominance, Samsung controls an impressive 36% of the smartphone sales in the region.
This is up from 20% back at the start of the year Samsung is strengthening its control of the smartphone market worldwide. In other regions as well, Samsung products at all price ranges are performing impressively. With more affordable devices on the market as well as a range-topping flagship series, the Korean tech giant is dominating the smartphone market worldwide.
The rise of Samsung back to the top of the global smartphone sales chart is a big win. This isn’t a win just for Apple but also for the Android community around the globe. In the coming months, we expect the launch of more Samsung products like their Z series, which might help boost the brand’s control of the smartphone market.