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Acer is launching the revamped Packard Bell brand along with a new line of consumer products under the slogan “Tech It Easy.” The reimagined brand returns with a transformative style, a comprehensive product lineup, and a clear guiding principle: “Tech It Easy.”
At IFA 2026, the Packard Bell brand, part of the Acer Group, is celebrating its 100th anniversary with a complete relaunch. The event features a showcase of the updated visual identity, the “Tech It Easy” philosophy, and a fresh lineup of electronics, with the 14.5-inch DotBook laptop taking center stage. All of the new products will hit the shelves of European retail chains starting in the fourth quarter of 2026.
The brand’s new aesthetic is centered around a single element: the dot. The new logo, presented as a constellation of dots, subtly incorporates the letters “P” and “B,” serving as an abstract nod to the company’s century-long journey, adapted to modern realities.
First and foremost, the company will expand its presence in the digital space, where its modern audience shops. Four vibrant shades (orange, purple, green, and yellow) tie the dots together into a unified concept – from promotional materials to the design of the devices themselves – adding energy and a sense of comfort to store shelves.
The flagship product of the first wave is the DotBook – a 14.5-inch laptop designed for web browsing, streaming content, and handling daily tasks – a nod to the first netbooks that made Packard Bell an integral part of family life. In addition, the initial lineup covers other scenarios where technology is used.
Among the announced new products is the DotLoop – a suitcase-style vinyl record player for the living room. The DotTune speaker is designed to revive the tradition of listening to music at home. The DotLine model is a vibrant push-button phone with 4G support, created for families and those seeking a digital balance. The DotLook audio glasses let you listen to music and make calls without using traditional headphones or displays. The DotShine ring light has been developed for content creators. The desktop set, consisting of a keyboard and mouse, is called DotCombo, while the basic headphones in a matching color palette are named DotBass.
In addition, Packard Bell is expanding its ecosystem through collaborations with partners. The smart mini-steamer, showcased at IFA alongside the first wave of products developed in partnership with the startup Steasy, extends the philosophy of home convenience to the kitchen. This collaboration represents not merely an entry into the home appliance segment, but a natural evolution of Packard Bell’s concept of creating smart, affordable, and stylish products for everyday use. The first joint product will hit the European market starting in the fourth quarter of 2026, with additional new products scheduled for release throughout 2027.
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