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You got it right: a new social network called Twitter.now has entered the scene. Behind this project is the startup Operation Bluebird, whose founders include Stephen Coates – a former Twitter trademark attorney.
According to ArsTechnica, X filed a lawsuit against the company last year. The plaintiff asked a judge in Delaware, U.S., to prohibit Operation Bluebird from launching a social media platform under the name Twitter. However, Operation Bluebird emphasized in a statement last year that X had voluntarily relinquished its rights to trademarks such as Twitter and Tweet.
In a LinkedIn post, Coates noted that their team does not aim to recreate the classic Twitter. He emphasized that when X decided to abandon the Twitter brand, they saw it as an opportunity to develop a fundamentally new product – a public space built on transparency, trust, and freedom of choice for users.
According to him, Twitter.now is not a copy of the previous platform. They are creating a completely different service where trust indicators help users better understand content, and control tools empower people – rather than opaque algorithms – to determine the level of credibility and the amount of noise in their own feeds.
The platform is currently in the testing phase, and early access costs $20. The service’s homepage states that the system uses the AI tool VERA. This technology analyzes posts, verifies facts, displays the sources of claims, provides context, and assigns a trust score to content. Users will be able to customize the desired level of this trust score themselves to filter out content with a low reputation.
That said, every social network faces challenges when it comes to moderation. As the audience grows, services are often forced to take sides – this is exactly what happened repeatedly with the original Twitter before Elon Musk acquired it. Recently, Bluesky has also faced criticism for its moderation practices.
In a comment to TechCrunch, Operation Bluebird stated that it plans to address moderation issues using the VERA verification module, which is currently in its first version. Company representatives stated in an email that the release of VERA 2.0, with expanded functionality, is on the immediate development agenda: In this version, you’ll be able to configure the app to see only posts that exceed your chosen trust threshold.
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