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LG Electronics is launching a global rollout of its new Art TV collection, which includes the LG OLED evo AI W6 Wallpaper series, LG OLED evo AI G6 and LG Gallery AI TVs, complete with decorative bezels.
This series is designed specifically for modern homes where visual art is striving to become an integral part of the everyday environment. Building on its leadership position in the OLED panel segment, the South Korean manufacturer has ensured that each model blends seamlessly with its surroundings. This guarantees a holistic demonstration of the works in the form in which they were originally conceived by the authors. This approach to designing appliances has already won international recognition: Wallpaper TVs have been awarded the iF Design Award and the Red Dot Design Award for their outstanding exterior.
The LG Art TV series completely changes the way we think about the role of the big screen in modern living. Instead of the usual perception of a TV as a utilitarian device, LG adapts its design to the specifics of various interiors. The device can attract minimal attention, fit as tightly as possible to the wall, or resemble a real painting in an elegant frame. This approach gives users absolute freedom to arrange their home according to their own preferences, allowing them to independently determine the nature of interaction with art and the format of technology integration.
LG OLED evo W6 Wallpaper TV is designed to eliminate any distractions. Thanks to its incredibly thin body, which is only 9 mm thick, as well as the certified True Wireless wireless data transmission system, the Wallpaper TV minimizes visual noise caused by visible wires around the screen. As a result, the panel literally merges with the wall surface, creating the effect of elegant wallpaper.
The LG OLED evo G6 series is designed to blend in with its surroundings as seamlessly as possible. Thanks to the proprietary Gallery layout, which provides for back-to-back mounting, the TV is perfectly aligned with the wall plane. This creates a clean and discreet silhouette that naturally complements the surrounding space.
LG Gallery TV is designed as a real art object. With removable bezels and a special display format in the style of a classic art gallery, this device turns an ordinary display into an exquisite decorative element that becomes an organic part of the overall room design.
LG Art TV devices successfully combine unique visual forms with advanced technological solutions in the field of matrix creation, which are designed to ensure the correct perception of artistic content. Just as paintings in real exhibition halls subtly change their appearance under the influence of natural sunlight throughout the day, the quality of digital art at home directly depends on the accuracy of color reproduction, contrast and fine details in any lighting conditions.
Works of art become particularly rich and realistic due to the extremely deep contrast level and impeccable color accuracy, which allows you to preserve the finest gradients and shades. This is due to LG’s proprietary OLED self-illuminating pixel technology, which includes Perfect Black and Perfect Color systems, as well as advanced color spectrum processing algorithms that maintain maximum picture authenticity for a wide variety of content.
Brightness settings and perception in real living conditions. Digital paintings retain their natural and holistic appearance in any light scenario – from the rays of the bright sun to dim evening lamps in the room. The Hyper Radiant Color technology, powered by the powerful α (Alpha) 11 AI Processor Gen3 chip, significantly increases brightness levels while fully preserving the correct color of the image.
Effective absorption of light spots helps to keep the broadcast content clear and crisp even in intense daylight, making the screen look like a canvas in a professional gallery. Reflection Free Premium technology, integrated into certain LG OLED TV models, minimizes light glare and helps preserve the unique visual texture of artwork in a variety of environments. The Gallery series achieves the same result by using a specialized screen designed to meet the strict professional standards required for displaying works of fine art.
The LG Gallery+ platform takes the experience of interacting with digital art to a new level. This service allows owners to turn an ordinary TV into an individual art panel and recreate the atmosphere of a real premium exhibition at home.
On the occasion of the world debut of the Art TV 2026 line, LG OLED evo W6 Wallpaper, LG OLED evo G6 and LG Gallery models have been prepared for customers with a pleasant gift in the form of a free three-month access to the LG Gallery+ service. This offer will provide users in certain geographical regions with unhindered access to a vast collection of more than 5,000 carefully selected masterpieces of world art at no additional cost.
The platform offers thematic collections of paintings from the world’s most famous cultural centers, as well as professional art photography and a wide range of other visual content. Moreover, viewers have the opportunity to display their own pictures or generate exclusive images using built-in AI tools, fully controlling and customizing everything that appears on the screen.
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