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Global smartphone sales in the second quarter of 2026 fell by 11% compared to the same period last year, indicating a deepening decline following a 4% drop in the first quarter of last year. The most significant decline was observed in the entry-level and mid-range price segments, particularly in emerging markets, leading to a shift in market share among operating systems.
Android’s market share in Q2 2026 fell 4% year-over-year to 75% due to intensifying competition from iOS and HarmonyOS. The Samsung Galaxy S26 lineup outperformed the previous generation, mitigating the overall decline in Android’s market share. Chinese manufacturers of Android devices are shifting their focus to higher-end devices and scaling back their presence in the entry-level segment to cope with RAM shortages and rising costs.
HarmonyOS accounted for 24% of smartphone sales in China during the quarter and 5% of the global market. Increased procurement of components from local suppliers helped the brand protect itself from surging component prices and boost its competitiveness. The Huawei Enjoy 90 Pro Max model made a significant contribution to total sales, while older models continued to maintain demand.
According to Counterpoint Research, the global market share of operating systems was distributed as follows: In Q3 2024, Android accounted for 80%, iOS for 16%, and HarmonyOS for 4%. In Q4 2024, Android held 74%, iOS 22%, and HarmonyOS 4%. In Q1 2025, Android held 76%, iOS 19%, and HarmonyOS 5%. In Q2 2025, Android held 79%, iOS 17%, and HarmonyOS 4%. In the third quarter of 2025, Android held 79%, iOS – 17%, and HarmonyOS – 4%. In the fourth quarter of 2025, Android held 72%, iOS – 24%, and HarmonyOS – 3%. In the first quarter of 2026, Android held 73%, iOS – 22%, and HarmonyOS – 5%. In the second quarter of 2026, Android held 75%, iOS – 20%, and HarmonyOS – 5%.
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