© ROOT-NATION.com - Use of content is permitted with a backlink.
The Italian luxury supercar brand Lamborghini has officially abandoned its intention to produce all-electric cars, opting instead for the development of plug-in hybrid technologies.
This decision was made due to a sharp drop in interest in electric cars among the brand’s wealthy customers. Previously presented in 2023, the Lanzador concept electric car, which was supposed to be the company’s first step into the world of pure battery cars, is no longer planned for mass production in its original form.
The company’s CEO Stefan Winkelmann, speaking to the Sunday Times, emphasized that further development of exclusively electric models could turn into an “expensive hobby” for the company. According to him, the level of customer readiness to switch to pure electric propulsion is currently virtually zero. Instead of the previously planned Lanzador electric car, a hybrid version will appear, which will allow Lamborghini to fully form a model range consisting exclusively of plug-in hybrids by 2030. At the same time, the brand plans to keep using internal combustion engines for as long as the situation and regulations allow.
Read also: Škoda Karoq Sportline Test Drive: Just a Visual Refresh?
Lamborghini, which is managed by Audi and is part of Volkswagen, has demonstrated impressive results, selling a record number of cars in 2025 – 10747 units worldwide. Stefan Winkelmann noted that a large-scale investment in the full electric vehicle segment at a time when the audience and the market are not ready for it would be a manifestation of financial irresponsibility to shareholders, customers and the company’s team.
According to the brand’s CEO, plug-in hybrids are the optimal solution because they combine the dynamics and instant torque of electric technology with the emotional drive and power of traditional engines. This step was a marked deviation from the environmental strategy announced in 2021, when Lamborghini announced an investment of €1.5 billion in the development of hybrid and all-electric vehicles.
The change of plans concerns not only Lanzador. The next generation of the brand’s most popular model, the Urus crossover, which accounts for about 60% of all sales, will also not receive a purely electric version, but will remain a hybrid. The management decided not to risk the main bestseller, as demand for the electric Urus could be too low. So far, the hybrid strategy is already proving successful: customers appreciate the extra power provided by the electric motor, while retaining the signature engine sound that is an integral part of the brand’s identity.
Read also:
- Green Takeoff: Top 10 Current Electric Aircraft
- Faster, lighter, more convenient: Acer presents Predator ES Storm Pro electric scooter at #CES2026