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Bluesky will soon be getting a feature called Communities, which will allow users to publish content for other interested participants in a specific niche. Alex Benzer, Bluesky’s head of product, admits that the idea is a bit like Reddit’s sabredit.
Alex Benzer announced Communities on his Bluesky page and added that the new feature will be available on the platform this year.
Communities will have three levels of privacy: public, invitation-only, and private. According to Benzer, each community in Bluesky will receive its own identifier, which will also be a URL. This link will lead to a separate main page of the respective community. In terms of characteristics, this is indeed similar to the sabredit model. At the same time, Benzer adds that community authors will be able to create “their own completely unique experience there.”
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It’s worth noting that Twitter launched the community feature back in 2021, and after Elon Musk acquired the platform, it was updated and actively promoted in 2024. However, this feature never became popular, and last month it was closed.
Perhaps Communities will not be as successful at Bluesky. However, there is reason to believe that this is where such a feature could be quite useful. As mentioned earlier, the current system for finding new accounts on Bluesky often shows very similar posts that are aimed at a fairly broad and uninterested cross-section of the audience. Specialized communities could be one way to get around this problem.
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Currently, Bluesky’s Discover feed has a reputation for being rather monotonous. However, the activity in the communities that a user joins will be displayed in their Discover feed. This can not only significantly improve its content, but also make the communities themselves less like closed rooms and turn them into an easier and more natural way to meet interesting people. In addition, as Benzer notes, users will be able to turn on activity notifications and receive updates from the communities they have joined.
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Bluesky is still a rather distinctive social network, with a lot going on outside of politics, and its leadership regularly supports ambitious, sometimes even controversial research and experimental projects. It has a relatively small but dedicated community of developers. The platform is also decentralized, which means that in theory, a user’s identity and posts can be transferred to other social networks. Bluesky ‘s decentralized protocol, called the AT Protocol, is intended as a standard for so-called “federation” platforms and even has its own developer conference called ATmosphere. The broader developer community associated with AT Protocol is also called ATmosphere.
This directly relates to the new Communities feature. Benzer notes that Bluesky is “developing this directly within the protocol and in the open source with the developer ecosystem.” Thus, Communities will not just be a new feature for Bluesky, but “a new structure for everyone involved in Atmosphere development.”
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