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NVIDIA and Sega are joining forces once again, thirty years after Sega saved the American chipmaker from bankruptcy. The legendary fighting game *Virtua Fighter Crossroads* will be released on NVIDIA’s RTX Spark platform.
Looking ahead, it’s worth noting that exactly three decades ago, Sega struck a deal with NVIDIA to adapt its arcade hit Virtua Fighter for personal computers equipped with the NVIDIA NV1 graphics card. Today, the companies have once again announced a strategic partnership aimed at releasing a new installment in the franchise, titled Virtua Fighter Crossroads, on desktop PCs and laptops powered by NVIDIA RTX Spark Arm processors. In addition, the partners have officially confirmed that this collaboration will also extend to future game projects from Sega.
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According to an official press release published by NVIDIA, new releases from Sega will support cutting-edge rendering and image scaling technologies, including ray tracing and DLSS. Representatives from the graphics card developer also added that upcoming releases will be compatible with the latest AI tools, hinting at integration with proprietary neural rendering technologies, including Reflex and G-Assist.
Virtua Fighter 30th Anniversary Special Message
As part of today’s event in Akihabara celebrating 30 years of partnership between SEGA and NVIDIA, we’re resharing a special video message from NVIDIA CEO Jensen Huang and Virtua Fighter creator Yu Suzuki.
Don’t miss this… pic.twitter.com/kBYioB3JNB
– VIRTUA FIGHTER CROSSROADS (@VFCROSSROADS) July 15, 2026
Neither NVIDIA nor Sega has yet released a complete list of projects that will be available on the RTX Spark platform. Meanwhile, speculation is rife online that highly anticipated Sega releases – such as the tactical strategy game Total War: Warhammer 40,000 and the horror game Alien: Isolation 2 from Creative Assembly, as well as new installments in the popular Yakuza and Persona franchises.
NVIDIA CEO Jensen Huang publicly announced the new agreement today during a ceremony in Tokyo celebrating the 30th anniversary of the partnership between Sega and NVIDIA. The event featured a touching reunion between the NVIDIA CEO and Sega’s former president, Shojiro Irimajiri.
Speaking to the audience, Jensen Huang recalled how, in the 1990s, Shojiro Irimajiri effectively saved his business from imminent collapse by providing a $5 million investment just when the young company had completely run out of money. The NVIDIA CEO later candidly admitted that this timely investment from Sega was the only lifeline that kept the company afloat, and that his Japanese colleague’s deep understanding and heartfelt generosity prevented NVIDIA from going bankrupt.
In other related news, it’s worth noting that the HWMonitor app has restored the feature for tracking the hottest spots on RTX 50 series graphics cards. Meanwhile, Sega’s classic racing game Virtua Racing is set to be released for the first time on PC and Xbox platforms, with support for eight-player online multiplayer.
When NVIDIA went public (IPO) in 1999, Sega decided to sell its stake for $15 million, tripling its initial investment in the process. At the time, this decision seemed entirely logical and financially sound. However, NVIDIA’s market capitalization is now estimated at approximately $5 trillion. This means that if the Japanese gaming giant had held onto its stake until now, its value would be in the hundreds of billions of dollars.
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