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Samsung has announced that it has set two Guinness World Records thanks to a large-scale #WithGalaxy photo campaign in India. The initiative collected more than 31300 photos taken by users with Galaxy smartphones.
According to the company’s official data, the first record is for the largest online photo album with photos taken with smartphones. The second record was for the largest number of photos uploaded to a single digital platform within a limited period of time. The total number of works amounted to 31331 photos.
Both achievements were confirmed by Guinness World Records after verifying the authenticity of the content, compliance of the devices with the contest requirements and compliance with the rules of participation.
Samsung noted that the campaign was aimed not only at demonstrating the mobile photography capabilities of Galaxy smartphones, but also at creating a digital platform to showcase the diversity of culture and everyday life in India. The main thematic areas were “Faces of India”, “Views of India”, “Spirit of India” and “Colors of India”.
The photo contest started on December 25, 2025 and lasted until January 26, 2026. The initiative was organized by the famous Indian filmmaker Kabir Khan together with more than 30 regional photographers.
The contest was open to users aged 18 and older who owned Galaxy S smartphones. Photos were uploaded through a special online platform, which allowed for a large-scale digital gallery with works from all regions of the country.
In terms of branding, the #WithGalaxy campaign has become a powerful tool for Samsung to engage the community and promote mobile photography. The company has effectively turned users into accomplices in a global marketing project that combines content, social activity, and record-breaking reach.
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