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Microsoft unexpectedly introduced its new smartphone, the Microsoft Surface Phone Enterprise Edition.
The announcement generated more surprise than enthusiasm. The move suggests that the company has not entirely abandoned its mobile ambitions, although its current approach appears notably unconventional.
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TABLE OF CONTENTS:
Design: when the Surface meets the fridge
From the outside, the new product looks as though it was designed simultaneously by engineers, designers and the accounts department.
The smartphone features:
- three hinges (because one just isn’t enough)
- a body made from “aircraft-grade aluminium that has survived several Windows updates”
- removable modules that… aren’t sold separately.
When folded, the device looks like a small notebook. When unfolded, it’s almost like a laptop. And if you unfold it the wrong way, it’s a one-way ticket to the repair shop.
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Display: more screens – more questions
The Surface Phone Enterprise Edition features three displays, each capable of operating in different modes:
- “Work” – for Excel (obviously)
- “Entertainment” – for opening Excel in dark mode
- “Experimental” – where something resembling Windows Phone runs… or perhaps just a ghost of it.
Separately, Microsoft announced the HoloPeek feature – mini-holograms that appear above the screen. However, the demonstration did not take place due to “temporary difficulties with reality”.
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Camera: more about AI than photography
The smartphone’s camera features:
- 8 sensors (none of which have been explained)
- AI processing that “enhances even what wasn’t in the photo”
- “PowerPoint Portrait” mode that automatically adds graphics to the background.
According to the engineers, the camera ‘understands the context’. The journalists asked: ‘Even better than the user?’ They received no reply.
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Software: Windows is making a comeback… sort of
The smartphone runs on a new operating system – Windows 12 Mobile Adaptive Cloud (MAC) Edition.
Key features:
- The Start menu takes up half the screen (in minimal mode)
- Updates are only installed when it’s most inconvenient for you
- Cortana is back… but now she asks ChatGPT for advice
- All window control buttons are now on the left.
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Battery life: lasts longer than a presentation
Microsoft states:
- up to 48 hours of battery life
- or 3 hours with Microsoft Teams running.
Charging is via:
- USB-C
- Surface Connector
- “belief in the ecosystem”.
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Are you serious, or are you joking?
The presentation left more questions than answers. The Surface Phone Enterprise Edition looks like:
- a showcase of technological ambition
- an experiment in defying common sense
- or a very expensive way of making fun of the market.
That said, if there’s one company that could make a surprise return to the mobile market, it’s Microsoft. And it seems they’ve just proven it.
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