MacPaw announced a 2nd edition of the "Innovation in Isolation"

Ukrainian product IT company MacPaw and independent publishing house ist publishing have released the second edition of the book “Innovation in Isolation: The Story of Ukrainian IT from the 1940s to Present”. The first edition exceeded 1,000 copies, and within two years it was completely sold out on the Ukrainian market.

According to MacPaw, the book is also known abroad. The publication was presented at the Massachusetts Institute of Technology (MIT) in Boston and at six international book fairs, including the Frankfurt Book Fair 2024. In addition, the book on the history of Ukrainian IT was included in the Library of Congress.

The project also had a charitable goal: sales of the book helped raise more than $43,000 for Ukrainian defenders. The new edition can already be ordered on the IST Publishing website.

“Innovation in Isolation is a social and cultural project of MacPaw. The book was first published in May 2024, and it tells the story of the development of cybernetics and computer technology in Ukraine, from the first computers of the 1940s to modern Ukrainian IT companies that have gained international recognition.

“We created this book as a way to restore Ukraine’s technological history to its rightful place in the global context,” said MacPaw founder and CEO Oleksandr Kosovan. – “The fact that the first edition was completely sold out and the book received such an international response shows that interest in Ukraine’s engineering and innovation heritage is only growing. The second edition is an opportunity for even more people to discover this story.”

The book was originally created for an international audience, so it was published in English. The project aims to demonstrate the contribution of Ukrainian engineers, scientists and entrepreneurs to the global development of technology, as well as to help rethink Ukraine’s role as one of the key centers of innovation in Europe.

The first part of the book is devoted to the history of cybernetics in Ukraine from 1940 to 1991. The publication contains dozens of rare archival photographs and eyewitness accounts, and stories about Ukrainian scientists and engineers who worked on the creation of the first computers and the development of computing technology under the Soviet system. The second part of the book presents the stories of eight Ukrainian product companies: MacPaw, Ajax Systems, Grammarly, Petcube, Readdle, Jooble, Reface, and Depositphotos, based on interviews with their CEOs.

“For ist publishing, this book is an example of how design, research, and cultural diplomacy can work together,” says Kateryna Nosko, co-founder and publisher of ist publishing. “The interest in the second edition confirms that the history of Ukrainian technology is important not only for the professional community, but also for a wider audience in Ukraine and abroad.

All proceeds from the book’s sale will go to the MacPaw Foundation. Its activities are aimed at helping Ukraine and saving the lives of Ukrainian military and civilians. The book “Innovation in Isolation: The Story of Ukrainian IT from the 1940s to the Present” is already available for pre-order on the IST Publishing website. Delivery of the publication is possible only in Ukraine.

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The 2nd edition of MacPaw’s book about Ukrainian IT is out: The publication made it to the Library of Congress

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