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According to published data, Xiaomi is showing growing optimism about the prospects for the mobile market in 2026. Sources report that the company has revised its annual smartphone shipment targets upward – from 90 million to 110 million units. This move reflects management’s confidence that the situation will stabilize following a prolonged period of rising component costs and uncertainty in supply chains.
The new target exceeds the previously planned figure by approximately 22%. Achieving this goal will signal the company’s strong recovery following a challenging period that the entire mobile device industry has endured.
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Earlier this year, Xiaomi was forced to scale back its production plans twice due to rising memory chip prices. The constant surge in prices for DRAM modules and NAND flash memory has led to an increase in the cost of phone production, which has significantly reduced profitability.
However, sources familiar with the brand’s internal plans note that Xiaomi expects the semiconductor memory segment to stabilize soon. A halt in the rise of cost metrics – or even a shift toward a decline – will allow the manufacturer to increase production volumes while keeping costs under strict control. It is precisely this improvement in the outlook that has prompted the company to raise its shipment targets for 2026.
As noted in the report, the main growth in volume will come not from expensive flagship devices, but from affordable models. Budget and mid-range gadgets remain highly popular in many parts of the world, especially in Asia, Latin America, and other emerging markets, where buyers seek a balance between price and features.
By focusing on this segment, Xiaomi expects to sell millions of additional devices while simultaneously strengthening its position against competitors. The company is currently actively preparing a series of new affordable products, including the Redmi Note 17 series and other models in the Redmi lineup.
Among the key points, it is worth noting that Xiaomi has raised its annual shipment target from 90 million to 110 million units, exceeding the previous target by approximately 22%. The manufacturer is counting on more favorable conditions in the semiconductor memory chip market, as previous price spikes forced the company to scale back its plans twice during the year. The bulk of sales growth is expected to come from the mass-market segment, which remains the foundation of the brand’s global strategy. Provided that positive trends in component supply continue, Xiaomi has every chance of achieving its goal. At the same time, the company has not yet provided any official comments on this report, although the launch of the new Redmi Note 17, Redmi 17, and even Redmi K100 lines has the potential to significantly boost sales. Other important details include the fact that the Redmi K100 Pro’s specifications have reappeared online unchanged, and the Redmi 17 4G model has appeared in the EPREL database with a confirmed 7,500 mAh battery, up to 73 hours of battery life, and 45W fast charging.
Despite the general optimism, supply chains remain a critical factor, so Xiaomi will continue to closely monitor memory prices. Smartphone manufacturers are highly dependent on the stability of component costs, and a sudden spike in expenses could still disrupt their schedules.
If logistics and suppliers operate smoothly in the coming months, Xiaomi will have excellent opportunities to implement new plans and increase its share of the global market throughout 2026.
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