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Most people who want to try AR glasses have one thing in common: the price of these gadgets is not very “tasty.” So, while the idea of having a huge virtual screen right in front of your eyes sounds appealing, not everyone likes the prospect of spending $500 or more on it. To lower the barrier to entry and attract a new audience, Xreal has launched a new sub-brand called X by Xreal, or XBX.
The first glasses in the new line start at $299. For comparison, the starting price of the main Xreal glasses, the Xreal One model, is $450. The difference doesn’t seem to be that huge, but for many buyers, it can be significant.
The first X by Xreal glasses, called a01, look quite impressive in terms of their characteristics. They are equipped with a microOLED display with 1600 nits of brightness and HDR10 support and weigh only 62 g. They are noticeably lighter than Xreal One, which weighs about 82 g. The weight reduction was made possible by an “ultra-light” nylon frame.
The glasses provide a viewing angle of 50°, and the virtual screen is equivalent to a 147″ TV. Xreal also announced the use of a first-of-its-kind “image stabilization algorithm” that stabilizes the image without blurring or color loss. The a01 model does not support DoF (degrees of freedom), which means it cannot track body and head movements to create a full 3D spatial experience. However, given the affordable price, this does not come as a surprise.
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An interesting feature of the a01 is the interchangeable front part, which allows you to change the appearance of the glasses. According to Xreal, users can choose a style depending on their clothes, mood, or personal preferences. The official options include Sport, Stealth, and Classic. But for those who like to experiment, the company offers the opportunity to print their own frame elements on a 3D printer.
Xreal has clearly created this sub-brand to distinguish a budget novelty from more advanced models. Recently, at the Google I/O conference, the company demonstrated the latest Project Aura glasses based on Android XR, positioning them as a professional device with multiple cameras and advanced features. Instead, the a01 model is aimed at users who want to experience a “pocket theater”, as well as mobile gamers or professionals who often work on the road.
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The a01 is currently available in China, and Xreal plans to introduce the AR glasses to the US market in July.
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