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For years, Apple has been convincing gyms, movie theaters, airlines, and transportation systems to create native passes or travel tickets for its Wallet app. But there was mostly no result, so Wallet has been a good service that hasn’t fully realized its potential. In iOS 27, the tech giant will change its approach: instead of waiting for developers to act, the company will allow users to create passes.
The new Create a Pass tool, found in iOS 27 preview versions, allows you to take any QR code and create a digital pass based on it directly in Wallet. The feature is available through the “+” button in the app and through the add cards page. The interface offers to create “passes for tickets, season tickets, gift cards, etc.” You can create them from scratch or scan a QR code with your iPhone camera.
Apple is testing three templates:
- Standard in orange as a universal option
- A card in blue, which provides regular access, for example, to gyms
- Event card in purple color. It is intended for tickets to concerts, matches, or movie screenings.
Each template provides tools for customizing the style, images, colors, and text fields. As a result, any service that uses QR codes for login, payment, or identification can be presented in Wallet, regardless of whether its developer used PassKit. This Apple framework has been available since iOS 6. It supports boarding passes, event tickets, coupons, store cards, and universal passes, and allows you to update their content, trigger location-based notifications, and integrate with Apple Pay.
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Over the years, Apple has been systematically developing its payment infrastructure and Wallet: Tap to Pay turned the iPhone into a payment terminal, Apple Pay integrated cards into Wallet, and PassKit was supposed to bring everything else together. It didn’t work, because most small and medium-sized businesses that use QR codes for logins, season tickets, or loyalty programs haven’t implemented it. As a result, a fragmented system has emerged, where only a part of the passes is stored in Wallet. This reduces the value of the app as a universal repository of user digital data.
The Create a Pass feature is of strategic importance. It transforms a product that depended on supply from developers into a system that can grow due to user demand. They will not create arbitrary content, but will only “wrap” existing QR codes in Apple templates with specific customization options.
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Whether users will massively create their own passes is an open question. The feature requires some steps, and its convenience will also depend on camera integration, pass creation speed, and potential automation. Templates are only the initial stage. The company’s main goal is to make Wallet a universal place to store all digital data, regardless of the services involved.
The pass creation tool is one of several innovations planned for iOS 27. A key feature will be an updated Siri, which will partially run on Google’s Gemini models as part of a deal that costs Apple about $1 billion a year. Siri will get a separate app, a new interface in Dynamic Island, and the ability to work as a text assistant alongside voice. Apple is also expanding AI capabilities in photo editing and introducing Siri Camera Mode, which uses Visual Intelligence to obtain data on objects, text, and places in the frame.
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