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Samsung is preparing for its first major Galaxy Unpacked presentation in 2026, where it will unveil the new flagship Galaxy S26 series of smartphones. The presentation will take place on February 25 in San Francisco, where the South Korean tech giant will demonstrate not only new hardware but also talk about fresh AI-based features that have already become an integral part of modern flagships.
For those who plan to follow the event online, the company has confirmed the details of the broadcast. The live stream of Galaxy Unpacked 2026 will start on February 25 at 10 am PT/ 1 pm ET / 6 pm GMT / 7 pm CET. The presentation will be available on Samsung’s official YouTube channel as well as on the company’s website.
Like most leading manufacturers, Samsung is making a serious bet on artificial intelligence. It is expected that the company will show an expanded set of AI features along with new smartphones, and this is already reflected in the invitation to Galaxy Unpacked 2026. “Get ready for a mobile experience designed to remove obstacles in your daily routine,” the video description reads. – The new Galaxy S series is coming soon. It’s designed to simplify your daily interactions, instill confidence, and deliver seamless Galaxy AI integration from the moment you pick it up.”
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Samsung’s latest announcement actually confirmed previous leaks regarding the launch date of the Galaxy S26 series. It is expected to include three models – Galaxy S26, S26 Plus, and S26 Ultra. According to preliminary information, in 2026, the smartphones may receive a moderate design update without radical changes, and the basic version is likely to make some compromises due to the ongoing crisis in the memory market.
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At the same time, Samsung has already officially confirmed that the Galaxy S26 will receive a special level of privacy protection aimed at preventing peeping at the screen in public places. In terms of performance, depending on the region of sale, Galaxy S26 smartphones will be powered by either the Snapdragon 8 Elite Gen 5 processor or the proprietary Exynos 2600 chip.
In addition to the flagship smartphones, new Galaxy Buds4 and Buds4 Pro wireless headphones may also appear on the Galaxy Unpacked stage on February 25. Recently, screenshots allegedly taken from the Samsung LockStar app have appeared on the Web, indirectly confirming the existence of both models, although the company has not yet disclosed official details about them.
So, there is very little time left before the presentation, and Galaxy Unpacked 2026 has every chance of becoming one of the most important events for Samsung this year. It is a good opportunity to demonstrate how the company sees the development of its flagships and ecosystem in the era of total AI integration.
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